



This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The world of marketing is changing everyday - and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The gold standard for today's marketing management. Mission accomplished: The 15th German edition of Kotler's "Marketing Management" is now available globally and again redefines the benchmark for marketing text books:įor undergraduate and graduate courses in marketing management.
